Industry Innovation Award
This award is presented to the organisation that has introduced a new technology, practice or method that reduces fuel consumption and emissions and demonstrates innovation in its design and/or implementation.

2010 Winner: Zeta Automotive
Zeta Automotive, designer and manufacturer of vehicle control systems,
has now patented 'EconoSpeed', a dynamic throttle control system that pro-actively limits the ability of a driver to accelerate harshly, speed, or over-rev the engine. Trials with major fleets have shown verified savings of between 3% and 14%. Waitrose tested the device on their home delivery vans over some 22,000 miles and achieved an average 7% fuel saving.

Commended:
Intelligent Energy
Fiat
Garmin
BMW